IPO of Smart Organic AD


Smart Organic AD is the largest producer and distributor of organic food and beverages in Bulgaria and among the leaders in Europe. The company produces organic food and raw bars Roobar, organic cookies under the brands Kookie Cat and Rookies, organic products under the brand Dragon Superfoods, different nut tahini, vegan burgers under the brand Reburger, salty snacks Bett'r and basic foods under the brands Bio Class and Smart Organic.

Products of the company's various brands are exported to over 60 countries, with the largest export markets being Germany, Switzerland, the Scandinavian countries, Belgium, the Netherlands, Luxembourg, Spain, France, Romania and the Middle East. The group also operates its own chain of organic stores under the Zelen (Green) brand, together with the online store zelen.bg.

The company's mission is to make healthy organic food delicious and accessible to all. Smart Organic is certified to the highest international quality standards.


In connection with quotation step of the capital increase emmision of Smart Organic AD, ISIN code BG1500005217, set to BGN 0.10 by a decision by the Financial Supervision Commission, by letter ref. № RG-02-1-226 dated 02.11.2021, on 2.11.2021, the Issuer has prepared an Additional Admission Document, which adjusted the minimum price per share, in accordance with the quotation step determined by the FSC and within the limits set by a decision of the General Meeting of Shareholders of Smart Organic AD dated 14.10.2021., range of the issue value of one share from the increase of the capital of the Company. After the adjustment, the minimum price per share in the current offering is set at BGN 15.30.


Summary of the offering

Issuer       Smart Organic AD
Main business                                                                                                                                            Production and distribution of organic food and beverages
New shares offering 310 000 ordinary shares
Nominal value per share BGN 1 
Rrice range BGN 15,30 -18,90
Conditions for success At least 200 000 shares subscribed
Types of orders limited/market
IPO Manager  Karoll Jsc
Subscription period One trading session during which the IPO auction is held
Priority of retail investors between 09:30 - 10:10 h. is the time range for orders up to 2000 shares per investor
Action date                         

11 Nov. 2021 


Smart Organic AD plans to raise additional capital of EUR 3 million through an initial public offering on the growth market of the Bulgarian Stock Exchange (BSE) - BEAM. The funds are planned to be used for the purchase of a German competitor and for the construction of a new production plant.


How to participate in the initial public offering of Smart Organic AD shares?

  •  Step 1Conclude a brokerage agreement with Karol AD in person in any of the following offices or remotely, without visiting our premises personally, by just filling out the account opening registration form which is available on our web-site: 


  • Step 2: Your account setup application will be checked by our Compliance department. You will receive an email with request for additional documents/info in case of any missing or incomplete data. If everything is OK with your application, we will send you an email with instructions how to fund your brokerage account;
  • Step 3: Fund your account in order to acquire shares of Smart Organic AD. Karoll AD’s bank account is indicated in the brokerage agreement;
  • Step 4: Place an order to participate. Type of orders:

Limit order – contains number of shares and price within the defined price range;

- Market order – contains the total amount in BGN for which the investor would like to subscribe new shares at the determined uniform issue price within the price range.

  • Step 5: Karoll AD will send you confirmation regarding the acquired shares and the achieved auction price if your order is executed;
  • Step 6: The acquired shares will be available for trading approximately 1 month after the successful completion of the capital increase subscription procedure.

For more information please don't hesitate to contact us with any questions by phone at +359 2 4008 250 or by email at broker@karoll.bg.


Main brands from the portfolio of Smart Organic AD::


  • Roobar - is the leading product of Smart Organic. It is sold in over 60 countries around the world. It has won awards on four continents. The recipe for success includes from 4 to 5 ingredients - superfoods, dried fruits and nuts.
  • Dragon Superfoods - manufactures and distributes a wide range of unique organic products in Europe and the Middle East. Created with the mission, clean, nutritious and delicious food to be accessible to everyone.
  • KookieCat - vegan and gluten-free, but at the same time with the taste and texture of a traditional cookie. They are also without cane sugar, without wheat flour and without palm oil. 

  • Bett’r - the brand of Smart Organic for a variety of sweet and savory snacks.
  • Rookies - vegan cookies based on oatmeal and dates

Smart Organic in the media:

Open your account with Karoll Broker online.


Bulgarian Stock Exchange Department

1 Zlatovrah Str., Sofia 1164, Bulgaria

Monday - Friday

9 AM - 6 PM

Phone: (+359 2) / 4008 250

Е-mail: broker@karoll.bg